Is a customer that complains a happy customer?

The above statement may initially sound a bit confusing and perhaps contradictory, but bear with me and I will try and explain it to you and hopefully my point will become clear to you.

Many people will argue that when they purchase a product or service, they expect a near-perfect service to go with it, however when the product turns out to be flawed, should the service they encounter also go downhill?

The last thing customers want, when they are dealing with this sort of an issue is an advisor who doesn’t advise them appropriately, but on top of this, they are rude – an absolute nightmare. This becomes the main reason as to why many customers turn away from such companies, because poor service results in a loss of customer, regardless of whether the company is cost wise, cheap.

So the question comes to mind; how is a customer who complains; a happy customer?

Consequently, the theory is, even if the product or service provided is defective, having excellent service, will turn a one-time customer into a life-long customer. How is this possible? And how do you go about gaining this valuable customer? Easy! You can start by simply investing in help desk software such as NeuQs, which in essence is the direct interaction / communication between you and your customers.

Through investing in help desk software as a service for your customers, they will automatically feel valued, as they know they have the choice to go to a professional service, where all their queries can be sorted out quickly and competently. Additionally, the help desk software should encourage your employees to provide professional and efficient customer service because the software has the ability to record all activities, and well as ensuring the help desk tickets are kept in an organised fashion.

Therefore, as per the original question, if the complaining customer has a positive resolution to their problem, and it was resolved in a positive, fast and efficient manner, they will likely stay loyal to your company. In order to ensure this level of service is maintained; it is recommended that you invest in help desk software, such as NeuQs. In terms of costs, it is the cheapest option, because it is a well-known industry fact, that it is easier to retain existing customers, than it is to acquire new customers. You can be reassured that NeuQs will make the complaints handling procedure a piece of cake.

Simple. Implement help desk software. Complaints? Easy to sort out with NeuQs.

NeuQs is available both as an on-premise download, which has a free 30 day trial and on the cloud, you are able to use instantly and you get up to 3 users, free forever and additional users can be purchased for a nominal cost.